+201008308739 info@egypttours36.com
+201008308739 info@egypttours36.com

A roadside assistance app cuts through Egypt’s traffic congestion

CAIRO: It’s estimated that site visitors points within the capital Cairo alone value Egypt’s financial system $7 billion yearly. This determine contains well being prices from air air pollution; misplaced productiveness attributable to further time in site visitors; and prices of highway accidents and fatalities.

At a time when folks really feel the have to be further secure because of the pandemic, Mayday, a startup by Egyptian entrepreneurs Mohamed Aboelfotouh, Islam Ahmed and Amr Essam, is a much-welcomed resolution that is ready to remedy many automobile points on the spot.

“We surveyed round 300 folks to know extra in regards to the market. Folks actually welcomed the concept of an app to assist them in the event that they encountered roadside hassle,” Aboelfotouh, 34, mentioned.

In keeping with the survey, the common ready time for towing assist was round two hours, and the costs have been at all times variable and inflated. Folks additionally highlighted security issues and the shortage of correct buyer take care of such companies.

“We needed to create a platform in the same mannequin to ride-hailing apps, with a big community of suppliers,” Aboelfotouh added.

Mayday confronted a number of roadblocks after its smooth launch in November 2018. For starters, the service was out there for under eight hours a day. Furthermore, the preliminary subscription-based enterprise mannequin through the app proved unsuccessful as folks didn’t know the corporate properly sufficient to subscribe.

Mayday is a startup by Egyptian entrepreneurs Mohamed Aboelfotouh, Islam Ahmed and Amr Essam. (Provided)

“We began exploring an on-demand choice. So, we added a hotline to streamline the orders we get whereas conserving the app for subscriptions and companies,” Aboelfotouh mentioned.

When an individual calls in, a Mayday agent responds, liaising between clients and tow truck drivers after which informing the caller of the estimated time of arrival and the service value.

The hotline step by step grew to become out there 24 hours per day, nevertheless it was signing one of many nation’s greatest ride-hailing corporations as a shopper that pushed the corporate in the appropriate course in early 2019 and offered much-needed money.

Mayday quickly struck extra offers and at present gives roadside help to over 30,000 purchasers by way of varied enterprise companions, from banks to insurance coverage corporations.

The official launch of the app was in January 2019, and Mayday quickly expanded past servicing Cairo and Giza, at present providing its companies throughout all highways nationwide.

A lot of the service suppliers contracted by Mayday are tracked by way of GPS, with plans to incorporate the remainder quickly.


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“Now, our platform has 1,200 service suppliers, between tow vans, automobiles and motorbikes. If an individual simply wants a hand altering the tires, we are able to ship a motorcycle rider with the mandatory instruments to assist in their backpack,” Aboelfotouh mentioned.

Regardless of not providing considerably decrease costs than impartial tow truck operators, Mayday has saved rising in recognition due to its speedy service, high quality management and glued costs with no hidden charges. The corporate will get a fee from the orders, and its companions get to get pleasure from a gentle stream of labor by way of the corporate.

One of many foremost challenges Mayday encountered early on was hiring gifted personnel to make sure this stage of high quality. The founding companions tackled the problem by making a wholesome work setting moderately than choosing the grueling situations imposed by many startups.

Regardless of not being utterly reliant on the app, the corporate additionally confronted some challenges with know-how.

“In 2020, we’re investing in know-how. We would like our app to have an on-demand choice, too. So, we’re releasing a brand new one in a couple of months,” Aboelfotouh mentioned.

Mayday will leverage a current six-figure funding to attain that purpose.

“We now have a singular place to current our firm because the go-to model for roadside help within the nation. One of many foremost areas the place we plan on investing this cash is in advertising and elevating consciousness about our model and companies.”

Commenting on different plans, Aboelfotouh mentioned: “We’re contemplating including easy upkeep companies, like automobile checks and fast repairs whereas persons are on the highway. We additionally need to increase inside the subsequent few months. We’re at present exploring and assembly suppliers, in addition to doing market analysis. Quickly, we may have settled on our subsequent market in a brand new nation.”


This report is being revealed by Arab Information as a associate of the Center East Change, which was launched by the Mohammed bin Rashid Al-Maktoum International Initiatives to replicate the imaginative and prescient of the UAE prime minister and ruler of Dubai to discover the potential of altering the standing of the Arab area.

— to www.arabnews.com

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